Essential tools for managing your social media pages
Unsure of how to effectively manage your social media pages? We have narrowed down some essential tools you would need.
It is a great content management tool to manage multiple social media profiles, and helps to get your content post ready. One awesome thing about Hootsuite is that it allows you to publish content at a time that they think is going to get you the most traffic. Its’ easily customizable dashboard allows you to monitor all your pages and social platforms conveniently.
Hootsuite also has an inbuilt analytics tool to measure how well your posts are doing by sending you free weekly reports directly to your inbox. This tool is a must have if you are looking to save time, increase effectiveness and productivity of your business.
As good as Hootsuite is, it has its limitations specially for Instagram. Buffergram is great if you rely heavily on Instagram for social media marketing. It has a great interface, is easy to use and most important of all automatically posts your content! So you can easily schedule your posts, relax and focus on other things.
It is important to keep track of your social media content and how well they are performing. Ideally one software should be enough to analyze all the different platforms you use. we personally like Agorapulse, it is easy to use and generates a beautiful in-depth PowerPoint presentation for your social media reports, which is easy to customize.
If your brand focuses on just Twitter and Instagram, Union Metrics have free tools available which might be a good starting point if you are on a tight budget.
This is a great tool for managing your relationships on Twitter and Instagram. It helps you grow your reach, maximize your follower network leading to brand awareness. It enables automatic direct messaging, finds inactive users, unfollowers, and locates relevant users for you to follow. The primary purpose of using Crowdfire is to increase the reach of your posts by helping you find your target audience.
Email marketing is an integral part of building any business. Our favourite tool for sending out mails is Mailerlite. It is simple, easy to use and customizing emails is a breeze. There are a lot of options to select the type and arrangement of content you want in your email including text, images, headers, dividers and social links. Using Mailerlites simple drag and drop editor you can create a professional, personalized email for your subscribers for free.
Contact us for a free social media strategy for your company.